SEAToday.com, Jakarta-E-commerce platform, Shopee, introduced a new High-End Brands (HEB) category on Saturday (1/20), which exclusively showcases renowned Indonesian fashion designers and high-end works by other local designers.

There are eight renowned Indonesian fashion designers who became the face of HEB, namely Tex Saverio, Sebastian Gunawan, Harry Halim, Didiet Maulana, Samudra Hartanto, Ghea Panggabean, Mel Ahyar, and Edward Hutabarat. They are joined by dozens of other premium local brands.

"We want to provide a safe and convenient shopping experience for the public, including during shopping for premium products, connecting Indonesians with exclusive products from 60 brands and fashion designers in Indonesia," said Shopee Indonesia Executive Director Handhika Jahja at the HEB launch in Jakarta. 

HEB also provides various exclusive features to ensure the best shopping experience including special promotions, exclusive displays, complete with 360-degree product views.

Handhika hopes that HEB can support Indonesian fashion designers to reach the international market, pioneering Indonesia to become a key in the global fashion industry.